Branding is becoming a new trend in the wedding industry, although, it’s really an old idea with a new name. The idea is to discover a design idea that will become synonymous with your wedding. It will appear over and over. An image will emerge that every guest will instantly associate with your wedding.
Your brand should be something that reflects the personality of you and your husband-to-be as a couple. It may take into consideration where you are from, what you do for a living, where you like to travel, your hobbies, or the timing of your wedding (season, holidays).
Lots of time a brand includes or features a monogram. But, it doesn't have to. It can be any design--even a photo. The key is to find as many ways as possible to use your brand. If it only shows up on the invitation, it isn't a brand. But, if you use it on your invitation, on your ceremony program, on the menu card, on the welcome poster, on the guests' favors--NOW you have a brand!
The brand should be unique to you and in every detail reflect your style. @http://weddingsinfullbloom.com/brand-your-wedding-like-a-pro.html
